One Step for Sustainability

27 March, 2013 0 comments Leave a comment

We at Strawberry Moon talk a great deal about sustainability. We strive for zero-waste, lowering our environmental impact, and promoting of our local farmers, all while delivering fresh, delicious juices straight to your door. The company was founded on the principle of providing minimally processed food that supports local agriculture and the vitality of our planet.

But what exactly does working for a sustainable food system mean?

Before we answer that, we’d like to share an example of what it is not. Simply Orange, a Coca-Cola owned company, is marketed as a fresh-from-the-grove, simply picked, squeezed and bottled orange juice. It is in fact a hyper-engineered and dauntingly industrial product that is piped long distances underground and controlled by numerous algorithms which factor global patterns. It can be stored up to eight months while suspended in a nitrogen cloud. This process is described in detail by Bloomberg news. It is the opposite of sustainable food.

The simplest definition of “sustainable agriculture” is the production of food, fiber, or other plant or animal products using farming techniques that protect the environment, public health, human communities, and animals. Simply put, sustainable agriculture allows us to produce real, healthful food that does not compromise the well-being of the consumer, enhances the environment, supports the farmer, and enables future generations to do the same.

This idea of promoting a sustainable food system has become more mainstream, and the demand for less processed and fresh foods is growing. Because of this shift, large food production companies have created savvy ways to market their goods as farm-fresh, whole and healthy. The ugly truth is their food products are treated more like the processing at an oil-refinery where anything natural must be killed and manipulated.

It is more important than ever for people to understand the source of the foods they consume, how it’s grown, raised, and prepared. Just because it’s marketed as “all natural” doesn’t make it so, and just because we ask for it doesn’t mean the industry will easily throw out the old ways of doing things. There are billions of dollars invested in the production of food, and the industry won’t change without a fight.

We at Strawberry Moon are doing our part by providing you with fresh, minimally processed juice. We treat our juice production more like a craft with an old-world feel than a commodity. We continue to improve our relationship with local farms because locally grown vegetables and fruits harvested within hours of landing in our kitchen or on your table taste the best. The vibrancy of their flavors cannot be beat! We aren’t manipulating our juice to make it universally consistent. In fact, fruits and vegetables have different characteristics depending on where and how they are grown. The more we eat real food, the more our taste buds can pick up on these subtle nuances and we can learn to celebrate the differences. Of course, we live in Seattle so local is not always available but we always strive to buy local and organic when possible. We feel Washington farmers deserve a quality life. Family farms, ranches and family-owned small businesses are vital to a sustainable economy. Keeping families on their land and earning a fair living preserves a rich heritage, sustains communities and supports our best traditions.

We pledge to buy organic and local as much as possible then simply cold press & bottle. No pipeline or air traffic control. No algorithms. Sustainability is everyone's challenge and it doesn’t come without a price. We are taking baby steps in the right direction and do what we can to promote a shift in our food system. We whole-heartily endorse the goals and practices of sustainable agriculture and we encourage everyone who shops for food, cooks it up, and loves eating well as much as we do to consider its impact.

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