Brisk Days, Cold Nights? Soup's On!

Posted on December 29, 2014 by Antoinette Celes | 0 comments

Now that Winter has finally come to the Pacific Northwest the wet days and cooler nights call for warm cozy foods. We've added organic soup stock to our menu as a quick and healthy way to make your own healthy soups or to warm you during your juice cleanse. Homemade stock is an incredible source of minerals and electrolytes and contains a number of substances with beneficial medicinal properties.

Nutritionist Barbara J. Rolls of the University of Pennsylvania Medical School has conducted over 250 clinical trials of soup in regulating appetite and food consumption. She has found that beginning any meal with a cup of soup curbs eaters appetites and cuts overall consumption by as much as 250 calories per meal.

Our soup stock is made from organic vegetables, contains no flavor enhancers like MSG or the 250 other names given to MSG. It is low in salt, slow simmered for rich flavor and super convenient. Gently heat for a warm liquid during your fast or add fresh vegetables and flavor for a quick homemade soup. It's slow food for us but a fast fix for you. Available in the Apothecary section of our shop.

 Recipe: Curried Cauliflower Soup

Put 1 chopped onion, 1 tablespoon minced ginger, 3 cups of Strawberry Moon Organic Vegetable Stock, salt & pepper in a pot over high heat. Boil, cover, lower the heat and simmer until the onion is tender, about 10 minutes. Add 2 cups cauliflower florets and 1 tablespoon of curry powder; cook until tender. Add 1 cup of coconut milk and heat through. Puree with a blender or food mill for a smooth creamy soup, if desired. Garnish with chopped cilantro.

Posted in Apothecary, Healthy Advice, Pantry, Recipes

How to Live to be 100

Posted on March 13, 2013 by Sean Dereck | 0 comments

It's easy to become wrapped up in the health claims of the food industry and it can definitely be confusing at times. Consumers are always looking for the quick and easy answer to living a long and healthy life. If you've come to our pages looking for the next big thing, a panacea, a quick fix, you've come to the wrong page. We encourage basic principles backed by scientific evidence that will take willpower, a bit of effort and, at times, a certain level of discomfort. Radiant health is something you work for each and everyday. Our juice gives our customers a low calorie, nutrient dense option filled with the elements that our body pulls from our earth to build the life we know.  We believe in providing real, delicious food that supports overall health through intermittent fasting and a plant-based supplement to your diet.  

Along with diet, it's important to move naturally. While yoga, weightlifting, and running marathons challenge the body and have their advantages, it is not entirely necessary to go to such extremes for optimal health. Weightlifting for the inflexible can injure joints and muscles.  Yoga for the hyper flexible can lead to destabilization and endurance sports can accelerate the aging process if not spaced appropriately. What matters is that you move. Get out of the chair off of the couch and move. Stop looking for the path of lease resistance and use that resistance to train your body. 

The path to healthy living is simple, as we learned from the centenarians in this Ted Talk.  Have a reason to get out of bed every day and find a way to always love that reason or stay engaged with it.  Find away to reduce, relieve, and release stress. Eat less food and limit meat consumption.  Drink, party, and indulge only in moderation - the less you do the easier it is to reduce hedonistic indulgences from time to time. Build a loving and supportive social network full of people who inspire and encourage you to be the best you can possibly be.

Posted in Healthy Advice

Strawberry Moon in the Seattle Weekly

Posted on February 28, 2013 by Sean Dereck | 0 comments

Back in January, we were featured in the Seattle Weekly as an up-and-coming raw juice company in Seattle.  Business has boomed even since then and things are better than ever.  We still believe that the demand for raw juice in Seattle will gain momentum, and we're going to be at the forefront of the revolution!

Posted in Healthy Advice

A Stranger takes a juice fast

Posted on February 25, 2013 by Sean Dereck | 2 comments

We challenged a staff writer at the Stranger to take a five day juice fast. We knew it was risky but we felt so strongly about our juice that we decided to take a gamble. Sadly, Anna Minard did not enjoy the fast in the way we expected. 


Juice and juice fasting is gaining in popularity and we have found it a great way to re-tune the body, suppress insulin secretion and reduce the taste for sugar. It’s a pretty simple fact those that consume less calories more often than not are healthier people.


Anna Minard took our challenge more as a dare and less with the intention of changing her diet or observing her body without food. We don’t encourage anyone embarking on a short-term fast as a dare. Your body will be giving signals of changes occurring (like acne and headaches) during your time without food. If your only concern is to get through the dare you may not be watching for these signals as a way to gauge what is taking place.


Much has be said about Anna’s approach. Because her fast was not approached with any serious intention the outcome could be predicted. We are quite impressed she completed the fast although some commenters on the blog have argued the technicality of her completion because she consumed a bit of vegetable matter. We don’t adhere to a strict dogma at Strawberry Moon we just encourage you to  give your best shot at improving your health. Our main goal with the challenge was just to let people know that a few days without food can be done. Unfortunately we offered the challenge to someone who’s main outcome was to entertain the public with high jinks. Her story and trails will not be the same for everyone. 


Half way through the five day fast Anna ate an avocado. Her comments on that avocado are a bit closer to the stories we usually here from clients. Anna’s avocado taste so good because a week of not eating combined with the “burn” of astringent green juice (with or without STI’s) actually cleans fat off the tongue. The more you coat your tongue in fats, sugars, salt and chemical additives the bigger your food “experience” must become. Thus making you need more sugar, salt and fat to enjoy food. 


There is a bit of truth in Anna’s assessing that “the science on juice cleansing is spotty”, and Anna is right; your liver does exist to filter out toxins so do your kidneys, lymph system and lungs. Our body is always cleansing itself. Every breath you take is a release of carbon dioxide, a waste gas that can be toxic. Sweat is a known excretory system for metals and waste. 


However, to say that your liver “doesn’t need a break” is an absurd statement. If an alcoholic went to a doctor for cirrhosis of the liver would a doctor say keep drinking because your liver does not need a break it will just filter out the toxins? A good Dr would not! She’ll tell you to stop drinking. Is a smoker with emphysema told to keep smoking because the lungs don’t need a break? Only a Dr. at Phillip Morris.  If our organs will filter out all the sugar, alcohol, fats and chemicals we consume then why are obesity, diabetes, cancer and psychological deviations at an all-time high? 


Anna mentions that “people who cleanse talk a lot about toxins” but failed to mention that we were not those people. We do, however, like to talk about enzymes because enzymes are not crap. Dr. Edward Howell has studied enzymes and his work surmises that heavy consumption of an enzymeless diet leads to lavish secretions from the pancreas resulting in shortened life span, illness and lowered resistance to stresses both psychological and environmental. Tests have proved positive on many animals but will go undetermined on humans until someone willing offers a set of identical twins to science allowing one twins pancreatic fluids to be drained then forcing both to live an identical existence while being monitored and studied for their lifespan. This is one good reason why the science and study of human consumption will always be spotty.


At Strawberry Moon we sell raw unpasteurized juice and Anna gave quite a humorous description of our juice. In no way did we feel it undermined our product. Our juice is real juice. We have not laced it with flame retardants to suspend the color and prevent separation. We do not pump it with nitrogen to simulate freshness. We do not add color to please your eyes and we do not add chemicals to make it more “craveable”. We crush fruits and vegetables. The enjoyment of that juice is highly subjective. 


We encourage short term fasting as way to learn to control bad food habits. We all need to eat and desire to eat. We all seek rewards, pleasure and comfort in food. It’s hardwired into us. Because the standard American diet is filled with high calorie, nutritionally depleted, carbohydrate-laden and reward-centered food, our insulin levels stay high. Studies now show hyperinsulinemia (high insulin) can alter perceived hunger, taste and food consumption. It’s easy to dismiss our constant need to gratify and consume as our nature but what you eat and drink directly affects your desire for food. 


Every time you eat, free radicals are released into your blood stream and these free radicals will attack proteins, DNA and cells. The more you consume the more you stress the body. So if juice fasting did nothing else, temporarily halting free radicals should be reason enough to fast. 


We are not here to admonish anyone’s lifestyles or ask you to live the life of an ascetic. We, like everyone else, seek rewards, love a good time and indulge to sinful levels. It’s a fine line living like there is no tomorrow while simultaneously living to be well prepared for tomorrow. But if the party is non-stop, it ceases to be a party and becomes a way of life. Strawberry Moon believes that occasionally we all need to step back from our indulgences to make sure that we are able to regulate our hormones, our desires, our weight and our clarity.  


In the big picture we had hoped Anna’s fast would shed light on what we believe to be true – that the more we have, the less we appreciate, and the less we have, the more we appreciate. 


It's a shame that Anna Minard did not enjoy her juice fast. Wrestling food and alcohol dependancies are hard. Some will kick and scream their way through it, others grin and bear it. Those people who are most seasoned in juice fasting actually have a positive experience. If you are looking to change your eating habits, lose weight, tackle chronic health conditions and feel more alive a little work is the only way you are going to accomplish it. What ever you want in life, you must give up something to get it. 


Posted in Healthy Advice

UCLA studies food and the brain

Posted on February 19, 2013 by Sean Dereck | 0 comments

It's no secret now that good nutrition, exercise, peace of mind and sleep lead to a healthy body. A recent UCLA study shows that changes in diet are a viable strategy for enhancing cognitive abilities and counteract the effects of aging. A link to the article can be found below. In a nutshell the study shows that

  • Omega 3's protect the plasticity of the brain. A deficiency of omega-3 fatty acids in humans has been associated with increased risk of several mental disorders, including attention-deficit disorder, dyslexia, dementia, depression, bipolar disorder and schizophrenia. 
  • Children who had increased amounts of omega-3 fatty acids performed better in school, in reading and in spelling and had fewer behavioral problems.
  • Getting omega-3 fatty acids from food rather than from capsule supplements can be more beneficial.
  • Evidence indicates that what you eat can affect your grandchildren's brain molecules and synapses.
  • Controlled meal-skipping or intermittent caloric restriction can provide health benefits.
  • Excess calories can reduce the flexibility of synapses and increase the vulnerability of cells to damage by causing the formation of free radicals. Moderate caloric restriction could protect the brain by reducing oxidative damage to cellular proteins, lipids and nucleic acids.
  • Folic acid (found in various foods like spinach & oranges) are essential for brain function, and folate deficiency can lead to neurological disorders such as depression and cognitive impairment.
  • Smaller food portions with the appropriate nutrients seem to be beneficial for the brain's molecules and can raise one key molecule brain-derived neurotrophic factor or BDNF. Low levels of BDNF in humans is associated depression, schizophrenia, obesity, memory loss and learning impairments.
This study coincides with the Strawberry Moon basic principle - regular consumption of unpasteurized, high nutrient juice combined with intermittent caloric restriction will help in mental clarity, weight control, deeper sleep while combatting the effects of aging. Raw nut mylk has been proven to increase omega 3 levels and the regular consumption of green juice offers higher levels of folic acid while providing the recommended 5 servings of fruits and vegetables.

Posted in Healthy Advice

Proof mounts on restricted diet

Posted on February 19, 2013 by Sean Dereck | 0 comments

Cutting calories may delay the ageing process and reduce the risk of disease, a long-term study of monkeys suggests.

The benefits of calorie restriction are well documented in animals, but now the results have been replicated in a close relative of man over a lengthy period.

Over 20 years, monkeys whose diets were not restricted were nearly three times more likely to have died than those whose calories were counted.

Writing in Science, the US researchers hailed the "major effect" of the diet.

It involved reducing calorie intake by 30% while maintaining nutrition and appeared to impact upon many forms of age-related disease seen in monkeys, including cancer, diabetes, cardiovascular disease and brain atrophy.

Whether the same effects would be seen in humans is unclear, although anecdotal evidence so far suggests people on a long-term calorie-restricted diet have better cardiovascular health.

The precise mechanism is yet to be established: theories involve changes in the body's metabolism or a reduction in the production of "free radical" chemicals which can cause damage.

Seventy-six rhesus monkeys were involved in the trial, which began in 1989 and was expanded in 1994.

Half had their diets restricted, half were given free rein at feeding time.

The rate of cancers and cardiovascular disease in dieting animals was less than half of those permitted to eat freely.

While diabetes and problems with glucose regulation were common in monkeys who ate what they wanted, there were no cases in the calorie controlled group.

In addition, while most brains shrink with age, the restricted diet appeared to maintain the volume of the brain at least in some regions.

In particular, the areas associated with movement and memory seemed to be better preserved.

"Both motor speed and mental speed slow down with ageing," said Sterling Johnson, a neuroscientist at the University of Wisconsin-Madison School of Medicine.

"Those are the areas which we found to be better preserved. We can't yet make the claim that a difference in diet is associated with functional change because those studies are still ongoing.

"What we know so far is that there are regional differences in brain mass that appear to be related to diet."

Earlier this year, German researchers published findings from their study of elderly people which suggested that calorie reduction appeared to improve memory over a period of just three months.

Various studies on the positive effects of calorie restriction on the life spans of various organisms - from yeast to dogs - have been published over the last 70 years

But dieticians sounded a note of warning.

"Monkeys may be a close relation but there are significant differences which means not everything we see in them can be translated to humans," said Catherine Collins, spokeswoman for the British Dietetic Association.

"And there should be some serious reservations about cutting calories so dramatically, particularly for anyone under the age of 30. Any such diet would need to be very balanced to avoid malnutrition, and it would be a long-term commitment.

"People would have to weigh up whether they are prepared to compromise their enjoyment of food for the uncertain promise of a longer life, and a life which could be dogged by all sorts of problems - including osteoporosis."

Posted in Healthy Advice

The power of intermittent fasting

Posted on February 19, 2013 by Sean Dereck | 0 comments

5 August 2012 

Scientists are uncovering evidence that short periods of fasting, if properly controlled, could achieve a number of health benefits, as well as potentially helping the overweight, as Michael Mosley discovered.

I'd always thought of fasting as something unpleasant, with no obvious long term benefits. So when I was asked to make a documentary that would involve me going without food, I was not keen as I was sure I would not enjoy it.

But the Horizon editor assured me there was great new science and that I might see some dramatic improvements to my body. So, of course, I said, "yes".

I am not strong-willed enough to diet over the long term, but I am extremely interested in the reasons why eating less might lead to increased life span, particularly as scientists think it may be possible to get the benefits without the pain.

Calorie restriction, eating well but not much, is one of the few things that has been shown to extend life expectancy, at least in animals. We've known since the 1930s that mice put on a low-calorie, nutrient-rich diet live far longer. There is mounting evidence that the same is true in monkeys.

Growth hormone

The world record for extending life expectancy in a mammal is held by a new type of mouse which can expect to live an extra 40%, equivalent to a human living to 120 or even longer.

It has been genetically engineered so its body produces very low levels of a growth hormone called IGF-1, high levels of which seem to lead to accelerated ageing and age-related diseases, while low levels are protective.

The IGF-1 hormone (insulin-like growth factor) is one of the drivers which keep our bodies in go-go mode, with cells driven to reproduce. This is fine when you are growing, but not so good later in life.

There is now evidence suggesting that IGF-1 levels can be lowered by what you eat. Studies on calorie restrictors suggest that eating less helps, but it is not enough

As well as cutting calories you have to cut your protein intake. Not entirely - that would be a very bad idea. It's about sticking to recommended guidelines, something most of us fail to do.

The reason seems to be that when our bodies no longer have access to food they switch from "growth mode" to "repair mode".

As levels of the IGF-1 hormone drop, a number of repair genes appear to get switched on according to ongoing research by Professor Valter Longo of the University of Southern California.

Intermittent fasting

One area of current research into diet is Alternate Day fasting (ADF), involving eating what you want one day, then a very restricted diet (fewer than 600 calories) the next, and most surprisingly, it does not seem to matter that much what you eat on non-fast days.

Dr Krista Varady of the University of Illinois at Chicago carried out an eight-week trial comparing two groups of overweight patients on ADF.

"If you were sticking to your fast days, then in terms of cardiovascular disease risk, it didn't seem to matter if you were eating a high-fat or low-fat diet on your feed (non-fast) days," she said.

I decided I couldn't manage ADF, it was just too impractical. Instead I did an easier version, the so-called 5:2 diet. As the name implies you eat normally 5 days a week, then two days a week you eat 500 calories if you are a woman, or 600 calories, if you are a man.

There are no firm rules because so far there have been few proper human trials. I found that I could get through my fast days best if I had a light breakfast (scrambled eggs, thin slice of ham, lots of black tea, adding up to about 300 calories), lots of water and herbal tea during the day, then a light dinner (grilled fish with lots of vegetables) at night.

On my feed days I ate what I normally do and felt no need to gorge.

I stuck to this diet for 5 weeks, during which time I lost nearly a stone and my blood markers, like IGF-1, glucose and cholesterol, improved. If I can sustain that, it will greatly reduce my risk of contracting age-related diseases like cancer and diabetes.

Current medical opinion is that the benefits of fasting are unproven and until there are more human studies it's better to eat at least 2000 calories a day. If you really want to fast then you should do it in a proper clinic or under medical supervision, because there are many people, such as pregnant women or diabetics on medication, for whom it could be dangerous.

I was closely monitored throughout and found the 5:2 surprisingly easy. I will almost certainly continue doing it, albeit less often. Fasting, like eating, is best done in moderation.

Michael Mosley presents Horizon: Eat, Fast and Live Longer on BBC Two at 21:00 BST on Monday 6 August. 

Posted in Healthy Advice