One Step for Sustainability

Posted on March 27, 2013 by Sean Dereck | 0 comments

We at Strawberry Moon talk a great deal about sustainability. We strive for zero-waste, lowering our environmental impact, and promoting of our local farmers, all while delivering fresh, delicious juices straight to your door. The company was founded on the principle of providing minimally processed food that supports local agriculture and the vitality of our planet.

But what exactly does working for a sustainable food system mean?

Before we answer that, we’d like to share an example of what it is not. Simply Orange, a Coca-Cola owned company, is marketed as a fresh-from-the-grove, simply picked, squeezed and bottled orange juice. It is in fact a hyper-engineered and dauntingly industrial product that is piped long distances underground and controlled by numerous algorithms which factor global patterns. It can be stored up to eight months while suspended in a nitrogen cloud. This process is described in detail by Bloomberg news. It is the opposite of sustainable food.

The simplest definition of “sustainable agriculture” is the production of food, fiber, or other plant or animal products using farming techniques that protect the environment, public health, human communities, and animals. Simply put, sustainable agriculture allows us to produce real, healthful food that does not compromise the well-being of the consumer, enhances the environment, supports the farmer, and enables future generations to do the same.

This idea of promoting a sustainable food system has become more mainstream, and the demand for less processed and fresh foods is growing. Because of this shift, large food production companies have created savvy ways to market their goods as farm-fresh, whole and healthy. The ugly truth is their food products are treated more like the processing at an oil-refinery where anything natural must be killed and manipulated.

It is more important than ever for people to understand the source of the foods they consume, how it’s grown, raised, and prepared. Just because it’s marketed as “all natural” doesn’t make it so, and just because we ask for it doesn’t mean the industry will easily throw out the old ways of doing things. There are billions of dollars invested in the production of food, and the industry won’t change without a fight.

We at Strawberry Moon are doing our part by providing you with fresh, minimally processed juice. We treat our juice production more like a craft with an old-world feel than a commodity. We continue to improve our relationship with local farms because locally grown vegetables and fruits harvested within hours of landing in our kitchen or on your table taste the best. The vibrancy of their flavors cannot be beat! We aren’t manipulating our juice to make it universally consistent. In fact, fruits and vegetables have different characteristics depending on where and how they are grown. The more we eat real food, the more our taste buds can pick up on these subtle nuances and we can learn to celebrate the differences. Of course, we live in Seattle so local is not always available but we always strive to buy local and organic when possible. We feel Washington farmers deserve a quality life. Family farms, ranches and family-owned small businesses are vital to a sustainable economy. Keeping families on their land and earning a fair living preserves a rich heritage, sustains communities and supports our best traditions.

We pledge to buy organic and local as much as possible then simply cold press & bottle. No pipeline or air traffic control. No algorithms. Sustainability is everyone's challenge and it doesn’t come without a price. We are taking baby steps in the right direction and do what we can to promote a shift in our food system. We whole-heartily endorse the goals and practices of sustainable agriculture and we encourage everyone who shops for food, cooks it up, and loves eating well as much as we do to consider its impact.

Posted in Sustainability

Evidence mounts - support I-522

Posted on February 09, 2013 by Sean Dereck | 0 comments

An article about the proliferation of super weeds, the escalation of chemical warfare, the cost to our health, & economy and how we are paying for the scorching of the earth in a tactic called  "burndown" which means a complete flattening of all vegetation in a field with a broad-spectrum herbicide. There are plenty of links to follow in the article if you want to go down the rabbit hole. 

And, there is hope.

"In a 2012 study I'll never tire of citing, Iowa State University researchers found that if farmers simply diversified their crop rotations, which typically consist of corn one year and soy the next, year after year, to include a "small grain" crop (e.g. oats) as well as offseason cover crops, weeds (including Roundup-resistant ones) can be suppressed with dramatically less fertilizer use—a factor of between 6 and 10 less." 



Posted in Sustainability

I-522: Let the Food Fight Begin!

Posted on February 06, 2013 by Sean Dereck | 1 comment

Juice fans: today we get all political on you! Before we dive in, let me first acknowledge that no one at Strawberry Moon has any political experience nor do we pretend to know all the intricacies of the issues we may address. We’ve said it numerous times our goal is to get involved and try to make things better.  

Initiative I-522 “The People’s Right To Know Genetically Engineered Food Act” is a statewide campaign to establish mandatory labelling of foods produced through genetic engineering in Washington. If you are just joining this food fight, genetically modified organisms (GMOs) are the result of taking the genes from one species and inserting them into another. Thanks to Dow corn is now engineered with human genes. Tomatoes have been engineered with shrimp genes and we now have spider goats.  Seemingly normal goats that excrete silk in lactation so, yes, that might be silk in your milk

According to the website of political organization Label It Wa campaign efforts have collected over 350,000 signatures, which is enough to place the initiative before the Washington legislature this year. 

Are GMOs healthy for people and the planet? Opinion is mixed. Currently, genetically modified foods are considered by our government to be as safe as their traditional counterparts but an increasing amount of evidence is showing in vitro allergic reactions, increased toxicity, decreased nutritional value and the creation of antibiotic-resistant bacterial strains. We here at the Moon choose to use the purest ingredients.  That is why we are taking steps to work with local farmers to ensure we are not using any genetically modified ingredients.

We've seen battles over food labeling shot down by big business. In California, an attempt to pass a similar initiative, Prop 37, was defeated after a $45 million campaign waged by biotech, pesticide and junk food companies convinced voters that biotech foods are safe. This massive campaign once again proves that “might is right” and that those with the most money will defeat any attempt we make at real policy change. 

As the initiative builds in Washington we can expect companies like Monsanto and Kraft, creators and profiteers of GMOs, to wage a similar campaign trying to defeat this measure. Washington state wheat farmers have endorsed I-522. Wheat is our state’s third largest export commodity. There are currently 50 countries that mandate disclosure or even ban GMO’s. Farmers feel if we are to meet labeling and import requirements of other countries me must do something to protect the integrity of our export trade. 

Opponents of the initiative say that labeling will hurt farmers and drive up food prices. Activists say GMOs are a menace to our soil and food supply. Opponents say GMOs require less pesticides so it’s better for our soil and that there is no scientific evidence of it being harmful to our health. Farmers say that Roundup Ready crops are now producing super weeds that are resistant to pesticides so now there is a push to engineer plants that are resistant to even stronger pesticides which may only create stronger mutant weeds and pests. So we’ve got super weeds, super bugs, antibiotic resistant bacteria an increasing number of food allergies and goats making spider silk -- WHAT ARE WE TO DO?!

Some will say I-522 is too little to late. The initiative may not be the most comprehensive and progressive initiative in food labeling but it is a start. Until we reform the political system policy change may not fix many of the problems we face but we have to try. Here are some things we can do:

1. Demand transparency. Ask local farmers at the markets for transparency in food production by labeling food that hasn't been grown or produced with GMO seeds. If we can’t pass an initiative forcing food companies to tell us if GMOs were used in the process perhaps we should only purchase from those that tell us no GMOs were used. 

2. Go guerilla. Start labeling the food ourselves. Label It Yourself provides ready-made warning labels for GMO foods.  It may be a controversial action but if we put labels on GMO foods ourselves maybe the FDA will see people want and have the right to know what they are doing to our food supply. 

3. Shop local. Can we make a change if we tell the major supermarkets we want GMO labeling? If they will not push to provide them can we create an alternative food infrastructure? Buying from local organic companies that proudly produce GMO free? Big Food can spend money to stop the labeling but if we don’t buy GMO foods their efforts will repeat no rewards. 

What are we waiting for? Get involved. Let us know what you think. 

Posted in Sustainability